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Feedback

CaptureStructuredAI insights

Keep the customer signal attached to what ships.

Capture feedback with structured fields, let AI summarize the sentiment and the opportunity, and triage it beside the engineering and release context it informs.

  • Onboarding felt confusingTriage
  • Needs SSO for the team planPlanned
  • CSV export is too slowShipped
Feedback, organized for delivery

Its place in the loop

Feedback is where the loop starts listening.

One connected loop, held on the stage this capability serves. The other stages stay as context so you can see what feeds in and what comes next.

BD
Discovery
Feedback
Product
Engineering
Release
Reliability
Evidence

Stage inventory

Feedback

Capture the customer signal.

Coming later reflects product vision, not a delivery commitment.

The problem

Signals are easy to collect and hard to keep connected.

Customer input scatters across inboxes, calls, and docs. By the time it reaches engineering, the context that made it matter is gone.

  1. 01

    Requests arrive without the account or delivery context around them.

  2. 02

    Triage happens in a tool that never sees what shipped in response.

  3. 03

    Product teams re-explain the same signal to engineering every cycle.

What the workspace actually does

Capture, understand, then triage.

Structured capture

More than a text box.

Feedback arrives from the dashboard, an extension, or the API, with custom fields and scoped tags so triage stays consistent.

dashboard · extension · apicustom fieldsscoped tags
  • categoryfeature
  • planenterprise
  • sourceextension
Structured context per item

AI analysis

The signal, summarized.

Your chosen provider scores sentiment and extracts the opportunity, risk, and suggested actions behind each item.

sentimentinsightopenai · anthropic · custom
  • Positive48%
  • Neutral31%
  • Mixed13%
  • Negative8%
Sentiment across a source

Pipeline

From submitted to processed.

Each item moves through a processing pipeline while every source keeps rolling 7 and 30-day health.

submitted → processedsource healthfilters
  1. 01

    Submitted

    captured from a source

  2. 02

    Queued

    waiting for analysis

  3. 03

    Processing

    sentiment and insight

  4. 04

    Processed

    ready to triage

Feedback processing pipeline

Sentiment moves

Feedback isn’t a static score. It’s a market.

We started charting sentiment as a sparkline and a candlestick for one reason: the way people feel about an area keeps changing. A single average hides that. A trend line and open-high-low-close candles show the direction and the volatility, so a rough week is obvious and a recovery is provable.

It also changes behavior. When a team can watch sentiment climb after they ship, collecting feedback stops feeling like a chore and starts feeling like reading the tape. Feedback that gets acted on compounds in value. Feedback that sits in a backlog quietly loses it.

checkout sentiment · 12 weeks

+44 net

up 24 pts since the CSV export fix shipped

One area's sentiment, week over week

sentiment · open-high-low-close

live
rose fell
W1W2W3W4W5W6W7W8
Volatility, not just a direction

Line the trend up against what shipped and the comparison makes the case for you: the same signal recovers when it’s addressed and keeps sliding when it isn’t.

shipped the fix

+46 net

recovered once the change went out

Acted on · sentiment climbs

left in the backlog

-18 net

kept sliding while it waited

Ignored · sentiment decays

The building blocks

Specific, structured, honest.

Categories, sources, custom-field types, and AI lanes are all real. Nothing here is a vague promise about understanding your users.

Categories

How it is filed.

bugfeaturegeneral

Sources

Where it came from.

dashboardextensionapiwidgetemailimport

Field types

Custom structure.

textnumberdatebooleanpicklistmulti_picklist

AI providers

Your choice.

openaiopenrouteranthropiccustom

AI lanes

Per task.

classificationembeddinginsight_extraction

Sentiment

Labeled.

negativemixedneutralpositive

An honest limit

Sentiment and insights are AI-generated and batch-processed, so they fill in after analysis rather than instantly. The feedback-to-delivery link is insight-driven, not a hard foreign key on the feedback row.

Where feedback goes next

Follow the signal into delivery.

Give one customer signal a home it never leaves.

Start free

Product decisions stay with your team.